In addition to product ingredients, sustainable packaging also contributes to a lower carbon footprint. We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot over a traditional dairy pint of ice cream.' 'In order to improve anything, you have to measure it first. 'Reducing the impact of manufacturing the foods we love is at the core of what we do,' said Paul Kollesoff, founder and general manager at The Urgent Company. Perfect Day's protein production reduces greenhouse gas emissions by at least 85% and up to 97%, compared to conventional production methods of bovine whey, as stated in their ISO-certified, third party-validated life cycle assessment from WSP.

34% lower when compared to traditional dairy ice cream) is, in part, made possible by its use of animal-free whey protein from Perfect Day.

The product's low carbon footprint (approx. The initial findings of that study show that the absolute carbon footprint for its ice cream pint is 0.76 kgCO2e, or the equivalent of driving 1.9 miles in a passenger car ( EPA Greenhouse Gas Equivalencies Calculator). The company is ahead of its industry in responding to retailers and consumers' demand for more sustainable, great tasting options with smaller environmental footprints.Īs part of The Urgent Company's mission to deliver more planet-friendly alternatives, the brand is conducting an independent Life Cycle Assessment. grocery stores to publish its carbon footprint on packaging. Los Angeles, CA /PRNewswire/ - Brave Robot Ice Cream, launched by The Urgent Company, announced today that it will be the first dairy ice cream in U.S.

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